The world's first New Zealand concept store, New Zealand Focus, is located in Causeway Bay, one of Hong Kong's major shopping districts. The centre has been established by New Zealand Trade and Enterprise (NZTE), the New Zealand Government's economic development agency. This is the only retail store in Hong Kong that offers such a wide range of high quality New Zealand food, beverages, premium wines, skincare and natural health products. New Zealand Focus also provides customers with a broad variety of products and services. Committed to the natural, fresh and healthy image, New Zealand Focus guarantees “Absolute New Zealand”.